Dedicated Messi livestream of 10/25 playoff match to be streamed globally on MLS and Inter Miami CF TikTok accounts
On Friday, Oct. 25 at 8:45 p.m. ET, TikTok will stream an exclusive live Player Spotlight featuring Inter Miami CF captain, Lionel Messi, during the highly anticipated Audi 2024 MLS Cup Playoffs Round One Best-of-3 Series match, when Inter Miami CF begins the quest for MLS Cup presented by Audi. During this special broadcast, the camera will be trained on Messi as he lights up the pitch. The Player Spotlight stream will live exclusively on the @MLS TikTok profile and simulcast on the @InterMiamiCF TikTok profile, beginning five minutes before kickoff. This will mark the first time TikTok has streamed an entire live soccer match with a single player focus.
With over 13M posts using #soccer, and nearly 7M posts occurring in 2024 alone, the global soccer community on TikTok is incredibly passionate and engaged. @MLS has the largest international audience across North American sports leagues on the platform, with 65% of fans outside the US, and account engagements up 194%. With the Player Spotlight featuring Lionel Messi, fans will enjoy an unparalleled viewing experience that brings them closer to the action than ever before. Fans can register here to stream the live event.
TikTok is the place where sports fans from around the world come for an unfiltered look into the games they love. Whether it's fan reactions, hilarious commentary or behind-the-scenes content from players and coaches, TikTok is dedicated to being the platform that provides its global community with exclusive content they can't get anywhere else.
Inter Miami CF’s Game 1 match will kick off the Round One Best-of-3 Series on Friday, Oct. 25 (8:30 p.m. ET) on MLS Season Pass on Apple TV for free. Fans with or without an MLS Season Pass subscription can tune in on Apple TV to enjoy the match in its entirety and have an incredible breadth of options to watch live, including through the Apple TV app on Apple devices, smart TVs and streaming devices, set-top boxes, game consoles and on the web at tv.apple.com.
The match will mark the inaugural appearance of Inter Miami CF world renowned players Lionel Messi, Luis Suárez, Sergio Busquets and Jordi Alba in the Audi MLS Cup Playoffs.
Supporters’ Shield winners, Inter Miami, will face the winner of the Eastern Conference Wild Card match, which will be played on Tuesday, Oct. 22.
MLS Season Pass on Apple TV will broadcast every match of the postseason, including MLS Cup presented by Audi. For more information and to subscribe to MLS Season Pass visit apple.co/MLS_
For more information about the Audi 2024 MLS Cup Playoffs, visit www.MLSsoccer.com.
