Major League Soccer and adidas to Unveil 2024 Season Jerseys from Feb. 14-17

NEW YORK (Feb. 14, 2024) – As Major League Soccer (MLS) gears up for its 29^th season, MLS clubs will host music, interactive fan experiences, and community-focused events from Feb. 14-17 in celebration of the return of soccer and unveiling of clubs’ 2024 adidas jerseys.

The 2024 jerseys will feature the MLS/Apple badge and unique elements will be infused throughout the jersey design that will contain unique elements pertaining to each club. In particular, the themes for the 2024 jerseys consist of throwbacks and anniversaries, local culture and clubs’ well-known scenery and monuments.

“Major League Soccer is excited to unveil our League’s 2024 jerseys which feature design elements that uniquely reflect our clubs and their communities,” said Rachel Hoagland, MLS SVP of Consumer Products. “We are thrilled to partner with adidas to capture the spirit, confident attitude, and diverse environment that embodies North American soccer culture.”

The 2024 jerseys will be available starting today for purchase at MLSstore.com and at team stadium stores. A sampling of club jersey reveals is below. For complete club plans and more information, visit MLSsoccer.com.

• Austin FC – On February 15th, Austin FC will launch their 2024 jersey by hosting an unveil at ACL Live in downtown Austin. Their jersey pays homage to Armadillo World Headquarters, a flagship music venue open from 1970 to 1980 that exhibited the best of Austin culture and where the ethos of Austin was born. The event will feature Austin musical artists and transport guests back to the ‘70s and ‘80s through custom builds and features from "The 'Dillo” archives.
• Atlanta United – Atlanta United will release its 2024 jersey at Pullman Yards on Feb. 17. Those in attendance will be able to pay witness to an awe-inspiring visual unveil moment and participate in an elevated retail experience with opportunities to touch, feel, engage with and learn about the jersey’s story.
• Charlotte FC – At Station West on Feb. 17, Charlotte FC’s 2024 jersey unveil will host a private STM event doubled as a kit pickup and watch party for the club’s final Coachella Invitational Match. In addition to the watch party, fans will be treated to a DJ performance and numerous sponsor activations and is the ultimate way for fans to get excited for the season.
• Chicago Fire FC – On Feb. 15, Chicago Fire FC will officially unveil its 2024 jersey during an event at Moonlight Studios in Chicago’s West Loop. The Official Return to the Red Kit Launch Event, driven by Carvana, will mark the Club’s much anticipated return to its iconic kits in Red – a color deeply embedded in the Club’s identify and hearts of its supporters since the Fire’s inaugural season in 1998.
• FC Dallas – FC Dallas will unveil 2024 Afterburner jersey at its annual season kickoff event, Cocktails & Cleats, on Thursday, Feb. 15 in the National Soccer Hall of Fame at Toyota Stadium. FC Dallas players will model the new jersey during the party which serves as the largest fundraiser for the FC Dallas Foundation.
• Houston Dynamo FC – Members of the Houston music and art community will join Houston Dynamo FC to launch the “Still Holdin’” jersey on Thursday, Feb. 15 at Cactus Music, a historic record shop that has served the city for half a century. The event will celebrate the vibrancy, creativity and hustler mentality that lives within every Houstonian. Additionally, guests will be the first to see and interact with the jersey prior to going on sale that evening.
• LAFC – Will officially unveil its 2024 jersey on Thursday, Feb 15, and will offer fans in LA the first opportunity to shop the new primary kit in-person on Saturday, Feb. 17 at the Club’s annual Jersey Launch Party on Pepsi Plaza at BMO Stadium. The first opportunity for fans to view, purchase and customize and take home the jersey, all fans in attendance will be able to enjoy music, food and drink options as well as the opportunity to meet and interact with some of the LAFC star players.
• Nashville SC – Nashville SC will officially introduce its 2024 and 2025 primary jersey on Feb. 17 at GEODIS Park, the largest soccer specific stadium in the country. The event, which will have a focus on the local Nashville community, will feature local artists and musicians, behind-the-scenes tours of the stadium including a locker room tour as well as local food trucks, a beer garden and more.
• New York City FC – New York City FC will unveil its 2024 away kit online on Feb. 15, followed by a two-day pop-up event in downtown New York City starting Feb. 16. The activation, continuing through Feb. 17, aims to showcase the city's incessant energy that is translated through the new jersey and will include a display of the ‘24/7’ kit shot by world-renowned photographer Timothy McGurr, known professionally as 13thwitness. The evening of Feb. 17 will feature an invite-only event with a fashion show led by the New York-based fashion designer Head of State and a concert by Remy Ma. Multidisciplinary artist Gianni Lee, the club’s newly appointed Art and Culture Consultant, is the creative director behind the experience. Tune into the club’s social media handles for more details.
• Orlando City SC – Will leverage the club’s 10th anniversary since entering MLS to also unveil its 2024 jersey. Taking place at Cheyenne Saloon where the club was first announced in 2013, the event will pay homage to key milestones in the club’s history thus far and will feature appearances by former players who helped bring the club to where it is today.
• Philadelphia Union – The Art of DOOP, where art, music and soccer meet. Iconic moments in Union history will be on display in art form with performances by a string quartet and an opportunity for fan photos with the Supporters Shield and Eastern Conference Final trophies. There will also be a live painting being created throughout the day. Fans will have the chance to bid on all the pieces at the event. The event will be held at Subaru Park on February 17th from 10am – 4pm.
• San Jose Earthquakes – On February 18, The Earthquakes will unveil their 2024 jersey for the first time in person during the club’s 50th anniversary block party at San Pedro Square Market in downtown San Jose. The event will welcome all generations of Quakes fans to enjoy a night of live music and performances, exclusive merch, and giveaways. Special guests, players, and legends of the club over the past five decades will be on hand to reveal the new kits, as the event will be the first chance for fans to purchase them in person.
• St. Louis CITY SC – Will reveal its 2024 secondary kit on Friday, Feb. 16, kicking off a weekend of special events. Fans will enjoy a “prep” rally and hear from Head Coach Bradley Carnell and the players – and see players wearing the kit for the first time – at the Season Kickoff Event, Saturday, Feb. 17 at The Armory in Midtown St. Louis. Then on Sunday, players such as Tim Parker, Eduard Löwen, Aziel Jackson, Akil Watts, Sam Adeniran and Josh Yaro will show off the kits and other sustainable fashions as they walk in “Runway at CITYPARK,” part of St. Louis’ GENT Men’s Fashion Week.
• Vancouver Whitecaps FC – Will launch the club’s 50th Anniversary jersey on Feb. 16, kicking off a year of celebrating the longest running professional soccer club in Canada and the United States. On Feb. 23 the club will host a Season Launch Party at the Vancouver Convention Centre, bringing together fans, players, alumni, trophies, and history from the past five decades.

The unveiling of MLS clubs’ 2024 adidas jerseys arrives during a period of tremendous momentum behind the sport of soccer in North America, as Major League Soccer launches its 29^th season on Feb. 21 and the excitement continues to build on the path to the 2026 World Cup hosted by the U.S., Canada, and Mexico.

Clubs’ jersey launch days are detailed below. Subject to change.

About Major League Soccer

Headquartered in New York City, Major League Soccer -- celebrating its 29th season in 2024 -- features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at  tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.

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Major League Soccer

Peter O’Brien

Peter.OBrien@MLSsoccer.com