NEW YORK (July 17, 2024) – During the 2024 MLS All-Star Game in Columbus on Wednesday, July 24, the League will host a “Future of the Game Showcase.” This event, which will feature live demonstrations of pioneering technology, including new data-creation methods, advanced refereeing tools, broadcast enhancements, and AI-driven fan experiences, will take place throughout the All-Star Game at Lower.Com Stadium.
A first in global soccer, the “Future of the Game Showcase” will enable participants to interact with innovations in real-time at the MLS All-Star Game and engage with the CEOs, Founders and Visionaries creating the future of MLS and the sport. Reporters interested in visiting the Showcase should contact Peter O’Brien at Peter.Obrien@mlssoccer.com.
Since its inception, MLS has been committed to pioneering the soccer landscape through strategic innovations. These initiatives have not only been on the field – such as the Designated Player Rule leading to global-headline signings from David Beckham in 2007 to Lionel Messi in 2023 – but on the cutting edge of sports off the field. Earlier this year, the League announced the launch of MLS Innovation Lab, a program designed to shape the future of sports through the identification of cutting-edge startups and advanced technologies to help develop the next generation of athletes, enhance the fan experience and drive continued growth for the League and its Clubs.
MLS Future of the Game Showcase
July 24 – During the 2024 MLS All-Star Game at Lower.com Field (Suite Level)
New Technologies to be showcased live include:
- FitTogether: MLS All-Stars will wear FitTogether GPS vests under their jerseys during the game. The Next-Gen GPS is the most accurate player tracking system available.
- Sportlight: A demonstration of LIDAR, a Next Generation data creation system, utilizing lasers and radar that capture significantly more data from every match.
- Sportec Solutions: Skeletal tracking for broadcast and fan use, and the Semi-Automated offside system for future implementation in MLS
- Immersiv.io: A demo of a mixed reality experience using game video and match statistics
- AI: During the All-Star Game, Camb. AI will showcase its AI dubbing platform that instantaneously translates broadcasts into any language, all while maintaining the native speaker’s voice and tone.
- Fabric: A demonstration on the Augmented Reality scavenger hunt taking place all over Columbus during All-Star Week.
- MLS/TECH: An early look at new GEN AI capabilities, including a demo of a generative AI assistant to enhance fan engagement and fuel personalized digital experiences.
- adidas: The 2024 MLS All-Star Game will be the first event in League history to utilize the Connected Ball, which has embedded sensors that allow for real-time capture of new game data.
ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York City, Major League Soccer -- celebrating its 29th season in 2024 -- features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
Contact
Major League Soccer
Peter O’Brien
